Brand visibility, en referensram för marknadskommunikation med ett relationsmarknadsföringsperspektiv = Brand visibility, a frame of reference for marketing communications with a relationship marketing perspective

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Bibliographic Details
OCLC:47069720
Main Author: Stenbacka, Caroline
Corporate Author: Svenska handelshögskolan (Helsinki, Finland)
Language:Finnish
Published: Helsingfors : Distributör, Biblioteket, Svenska handelshögskolan, Svenska handelshögskolan ; 1998.
Series:Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; Nr. 74.
Subjects:
Brand name products.
Relationship marketing.
Communication in marketing.
Format:

Thesis Monograph

Note that CRL will digitize material from the collection when copyright allows.

Description
Physical Description:1 v. (various pagings) : ill. ; 25 cm.
Bibliography:Includes bibliographical references.
ISBN:9515555787
ISSN:0424-7256 ;
Place of Publication:Finland.

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