Brand visibility, en referensram för marknadskommunikation med ett relationsmarknadsföringsperspektiv = Brand visibility, a frame of reference for marketing communications with a relationship marketing perspective

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Bibliographic Details
OCLC:47069720
Main Author: Stenbacka, Caroline
Corporate Author: Svenska handelshögskolan (Helsinki, Finland)
Language:Finnish
Published: Helsingfors : Distributör, Biblioteket, Svenska handelshögskolan, Svenska handelshögskolan ; 1998.
Series:Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; Nr. 74.
Subjects:
Brand name products.
Relationship marketing.
Communication in marketing.
Format:

Thesis Monograph

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