Word-of-mouth in services : a multiple case study

Gespeichert in:
Bibliographische Detailangaben
OCLC:706766014
1. Verfasser: Williams, D. Martin
Körperschaft: Macquarie University
Sprache:English
Veröffentlicht: Australia : Macquarie University, 2007.
Schlagworte:
Word-of-mouth advertising > Australia > Case studies.
Customer relations > Australia > Case studies.
Customer services > Australia > Case studies.
Service industries > Australia > Marketing > Case studies.
Format:

Abschlussarbeit Monograph

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