Word-of-mouth in services : a multiple case study

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书目详细资料
OCLC:706766014
主要作者: Williams, D. Martin
企业作者: Macquarie University
语言:English
出版: Australia : Macquarie University, 2007.
主题:
Word-of-mouth advertising > Australia > Case studies.
Customer relations > Australia > Case studies.
Customer services > Australia > Case studies.
Service industries > Australia > Marketing > Case studies.
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Thesis Monograph

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