Word-of-mouth in services : a multiple case study

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
OCLC:706766014
Prif Awdur: Williams, D. Martin
Awdur Corfforaethol: Macquarie University
Iaith:English
Cyhoeddwyd: Australia : Macquarie University, 2007.
Pynciau:
Word-of-mouth advertising > Australia > Case studies.
Customer relations > Australia > Case studies.
Customer services > Australia > Case studies.
Service industries > Australia > Marketing > Case studies.
Fformat:

Traethawd Ymchwil Monograph

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