Word-of-mouth in services : a multiple case study

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OCLC:706766014
Hlavní autor: Williams, D. Martin
Korporativní autor: Macquarie University
Jazyk:English
Vydáno: Australia : Macquarie University, 2007.
Témata:
Word-of-mouth advertising > Australia > Case studies.
Customer relations > Australia > Case studies.
Customer services > Australia > Case studies.
Service industries > Australia > Marketing > Case studies.
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