Word-of-mouth in services : a multiple case study

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Bibliographic Details
OCLC:706766014
Main Author: Williams, D. Martin
Corporate Author: Macquarie University
Language:English
Published: Australia : Macquarie University, 2007.
Subjects:
Word-of-mouth advertising > Australia > Case studies.
Customer relations > Australia > Case studies.
Customer services > Australia > Case studies.
Service industries > Australia > Marketing > Case studies.
Format:

Thesis Monograph

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