Word-of-mouth in services : a multiple case study

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Detalhes bibliográficos
OCLC:706766014
Autor principal: Williams, D. Martin
Autor Corporativo: Macquarie University
Idioma:English
Publicado em: Australia : Macquarie University, 2007.
Assuntos:
Word-of-mouth advertising > Australia > Case studies.
Customer relations > Australia > Case studies.
Customer services > Australia > Case studies.
Service industries > Australia > Marketing > Case studies.
Formato:

Thesis Monograph

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P-60066874 Disponível

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