Word-of-mouth in services : a multiple case study

में बचाया:
ग्रंथसूची विवरण
OCLC:706766014
मुख्य लेखक: Williams, D. Martin
निगमित लेखक: Macquarie University
भाषा:English
प्रकाशित: Australia : Macquarie University, 2007.
विषय:
Word-of-mouth advertising > Australia > Case studies.
Customer relations > Australia > Case studies.
Customer services > Australia > Case studies.
Service industries > Australia > Marketing > Case studies.
स्वरूप:

थीसिस Monograph

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