Word-of-mouth in services : a multiple case study

Sparad:
Bibliografiska uppgifter
OCLC:706766014
Huvudupphovsman: Williams, D. Martin
Institutionell upphovsman: Macquarie University
Språk:English
Publicerad: Australia : Macquarie University, 2007.
Ämnen:
Word-of-mouth advertising > Australia > Case studies.
Customer relations > Australia > Case studies.
Customer services > Australia > Case studies.
Service industries > Australia > Marketing > Case studies.
Materialtyp:

Lärdomsprov Monograph

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