Wenn Eigenwerbung zum Programm wird : zur On-Air-Promotion im deutschsprachigen Fernsehraum ; eine qualitative und quantitative Textanalyse

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Bibliographic Details
OCLC:164113066
Main Author: Lerch, Silvan, 1974-
Corporate Author: Universität Zürich
Language:German
Published: Bern : Lang, 2007.
Series:Zürcher germanistische Studien, Bd. 61.
Subjects:
Television broadcasting > Switzerland.
Television broadcasting > Germany.
Television programs > Switzerland.
Television programs > Germany.
Format:

Thesis Monograph

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