Brand-added value : theory and empirical research about the value of brands to consumers
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| OCLC: | 31752574 |
|---|---|
| Main Author: | |
| Language: | English |
| Published: |
Delft, The Netherlands :
Eburon Publishers,
c1994.
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| Series: | PhD series in general management ;
nr. 9. |
| Subjects: | |
| Format: | Monograph Note that CRL will digitize material from the collection when copyright allows. |