The origin image system : conceptualising and operationalizing a holistic framework

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Dades bibliogràfiques
OCLC:897814404
Autor principal: Josiassen, Alexander P.
Autor corporatiu: University of Melbourne
Idioma:English
Publicat: 2008.
Matèries:
Originality > Economic aspects.
New products > Marketing.
Business forecasting.
Technological innovations > Economic aspects.
Marketing.
Consumers' preferences.
Format:

Thesis Monograph

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