The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking

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Dettagli Bibliografici
OCLC:34079890
Autore principale: Storbacka, Kaj
Ente Autore: Svenska handelshögskolan (Helsinki, Finland)
Lingua:English
Pubblicazione: Helsingfors : Swedish School of Economics and Business Administration, 1994.
Serie:Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; nr. 55.
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Documenti correlati:Online version: nature of customer relationship profitability.
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Tesi Monograph

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P-00106622/e Disponibile