The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking

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書目詳細資料
OCLC:34079890
主要作者: Storbacka, Kaj
企業作者: Svenska handelshögskolan (Helsinki, Finland)
語言:English
出版: Helsingfors : Swedish School of Economics and Business Administration, 1994.
叢編:Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; nr. 55.
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相關項目:Online version: nature of customer relationship profitability.
格式:

Thesis Monograph

Note that CRL will digitize material from the collection when copyright allows.

實物特徵
實物描述:vii, 195 p. : ill. ; 25 cm.
參考書目:Includes bibliographical references (p. 185-192)
ISBN:9515554365
9789515554369
Place of Publication:Finland.