The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking

Kaydedildi:
Detaylı Bibliyografya
OCLC:34079890
Yazar: Storbacka, Kaj
Müşterek Yazar: Svenska handelshögskolan (Helsinki, Finland)
Dil:English
Baskı/Yayın Bilgisi: Helsingfors : Swedish School of Economics and Business Administration, 1994.
Seri Bilgileri:Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; nr. 55.
Konular:
Customer relations > Mathematical models.
Customer services > Mathematical models.
Banks and banking.
İlgili Kayıtlar:Online version: nature of customer relationship profitability.
Materyal Türü:

Tez Monograph

Note that CRL will digitize material from the collection when copyright allows.

Diğer Bilgiler
Fiziksel Özellikler:vii, 195 p. : ill. ; 25 cm.
Bibliyografya:Includes bibliographical references (p. 185-192)
ISBN:9515554365
9789515554369
Yayın Yeri:Finland.

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