The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking

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Detalles Bibliográficos
OCLC:34079890
Autor Principal: Storbacka, Kaj
Autor Corporativo: Svenska handelshögskolan (Helsinki, Finland)
Idioma:English
Publicado: Helsingfors : Swedish School of Economics and Business Administration, 1994.
Series:Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; nr. 55.
Subjects:
Customer relations > Mathematical models.
Customer services > Mathematical models.
Banks and banking.
Títulos relacionados:Online version: nature of customer relationship profitability.
Formato:

Thesis Monograph

Note that CRL will digitize material from the collection when copyright allows.

Descripción
Descrición Física:vii, 195 p. : ill. ; 25 cm.
Bibliografía:Includes bibliographical references (p. 185-192)
ISBN:9515554365
9789515554369
Lugar de Publicación:Finland.

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