The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking

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Détails bibliographiques
OCLC:34079890
Auteur principal: Storbacka, Kaj
Collectivité auteur: Svenska handelshögskolan (Helsinki, Finland)
Langue:English
Publié: Helsingfors : Swedish School of Economics and Business Administration, 1994.
Collection:Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; nr. 55.
Sujets:
Customer relations > Mathematical models.
Customer services > Mathematical models.
Banks and banking.
Documents similaires:Online version: nature of customer relationship profitability.
Format:

Thèse Monograph

Note that CRL will digitize material from the collection when copyright allows.

Description
Description matérielle:vii, 195 p. : ill. ; 25 cm.
Bibliographie:Includes bibliographical references (p. 185-192)
ISBN:9515554365
9789515554369
Lieu de publication:Finland.

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