The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking

Gorde:
Xehetasun bibliografikoak
OCLC:34079890
Egile nagusia: Storbacka, Kaj
Erakunde egilea: Svenska handelshögskolan (Helsinki, Finland)
Hizkuntza:English
Argitaratua: Helsingfors : Swedish School of Economics and Business Administration, 1994.
Saila:Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; nr. 55.
Gaiak:
Customer relations > Mathematical models.
Customer services > Mathematical models.
Banks and banking.
Antzeko dokumentuak:Online version: nature of customer relationship profitability.
Formatua:

Thesis Monograph

Note that CRL will digitize material from the collection when copyright allows.

Deskribapena
Deskribapen fisikoa:vii, 195 p. : ill. ; 25 cm.
Bibliografia:Includes bibliographical references (p. 185-192)
ISBN:9515554365
9789515554369
Argitaratze lekua:Finland.

Antzeko izenburuak