The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
OCLC:34079890
Prif Awdur: Storbacka, Kaj
Awdur Corfforaethol: Svenska handelshögskolan (Helsinki, Finland)
Iaith:English
Cyhoeddwyd: Helsingfors : Swedish School of Economics and Business Administration, 1994.
Cyfres:Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; nr. 55.
Pynciau:
Customer relations > Mathematical models.
Customer services > Mathematical models.
Banks and banking.
Eitemau Perthynol:Online version: nature of customer relationship profitability.
Fformat:

Traethawd Ymchwil Monograph

Note that CRL will digitize material from the collection when copyright allows.

Disgrifiad
Disgrifiad Corfforoll:vii, 195 p. : ill. ; 25 cm.
Llyfryddiaeth:Includes bibliographical references (p. 185-192)
ISBN:9515554365
9789515554369
Man cyhoeddi:Finland.

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