Husband wife differences in risk perception and risk taking /

Study of perceived risk at the attribute level and its influence on consumer behavior.

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Bibliografische gegevens
OCLC:9951908
Hoofdauteur: Rajaretnam, J.
Taal:English
Gepubliceerd in: Calcutta : Indian Institute of Management, [1979]
Reeks:Working paper series (Indian Institute of Management, Calcutta) ; no. 25.
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Monograph

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