Husband wife differences in risk perception and risk taking /

Study of perceived risk at the attribute level and its influence on consumer behavior.

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Bibliografski detalji
OCLC:9951908
Glavni autor: Rajaretnam, J.
Jezik:English
Izdano: Calcutta : Indian Institute of Management, [1979]
Serija:Working paper series (Indian Institute of Management, Calcutta) ; no. 25.
Teme:
Format:

Monograph

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