Husband wife differences in risk perception and risk taking /
Study of perceived risk at the attribute level and its influence on consumer behavior.
Wedi'i Gadw mewn:
| OCLC: | 9951908 |
|---|---|
| Prif Awdur: | |
| Iaith: | English |
| Cyhoeddwyd: |
Calcutta :
Indian Institute of Management,
[1979]
|
| Cyfres: | Working paper series (Indian Institute of Management, Calcutta) ;
no. 25. |
| Pynciau: | |
| Fformat: | Monograph Note that CRL will digitize material from the collection when copyright allows. |