Husband wife differences in risk perception and risk taking /
Study of perceived risk at the attribute level and its influence on consumer behavior.
محفوظ في:
| OCLC: | 9951908 |
|---|---|
| المؤلف الرئيسي: | |
| اللغة: | English |
| منشور في: |
Calcutta :
Indian Institute of Management,
[1979]
|
| سلاسل: | Working paper series (Indian Institute of Management, Calcutta) ;
no. 25. |
| الموضوعات: | |
| التنسيق: | Monograph Note that CRL will digitize material from the collection when copyright allows. |