Brand visibility, en referensram för marknadskommunikation med ett relationsmarknadsföringsperspektiv = Brand visibility, a frame of reference for marketing communications with a relationship marketing perspective
Saved in:
| OCLC: | 47069720 |
|---|---|
| Main Author: | |
| Corporate Author: | |
| Language: | Finnish |
| Published: |
Helsingfors : Distributör, Biblioteket, Svenska handelshögskolan,
Svenska handelshögskolan ;
1998.
|
| Series: | Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ;
Nr. 74. |
| Subjects: | |
| Format: | Thesis Monograph Note that CRL will digitize material from the collection when copyright allows. |
| LEADER | 01844cam a2200409Ma 4500 | ||
|---|---|---|---|
| 001 | in00005761299 | ||
| 003 | OCoLC | ||
| 005 | 20030430104901.0 | ||
| 008 | 990617s1998 fi a b 000 0 fin d | ||
| 020 | |a 9515555787 | ||
| 035 | |a (OCoLC)47069720 | ||
| 040 | |a HLS |c HLS |d OCL |d CRL | ||
| 041 | 0 | |a fin |b eng | |
| 049 | |a CRLL | ||
| 050 | 4 | |a HD69.B7 |b S846 1998 | |
| 099 | |a P-00121350 | ||
| 100 | 1 | |a Stenbacka, Caroline. | |
| 245 | 1 | 0 | |a Brand visibility, en referensram för marknadskommunikation med ett relationsmarknadsföringsperspektiv |b = Brand visibility, a frame of reference for marketing communications with a relationship marketing perspective / |c Caroline Stenbacka. |
| 260 | |a Helsingfors : |b Svenska handelshögskolan ; |a Distributör, Biblioteket, Svenska handelshögskolan, |c 1998. | ||
| 300 | |a 1 v. (various pagings) : |b ill. ; |c 25 cm. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a unmediated |b n |2 rdamedia. | ||
| 338 | |a volume |b nc |2 rdacarrier. | ||
| 490 | 1 | |a Ekonomi och samhälle, |x 0424-7256 ; |v Nr. 74. | |
| 502 | |b doctoral |c Swedish School of Economics (Helsinki, Finland) |d 1998. | ||
| 504 | |a Includes bibliographical references. | ||
| 546 | |a Summary in English. | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Communication in marketing. | |
| 710 | 2 | |a Svenska handelshögskolan (Helsinki, Finland) | |
| 752 | |a Finland. | ||
| 830 | 0 | |a Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; |v Nr. 74. | |
| 907 | |a .b17087612 |b 06-02-22 |c 04-30-03 | ||
| 998 | |a diss |b 04-30-03 |c m |d - |e - |f fin |g fi |h 0 |i 1 | ||
| 999 | f | f | |i 5dab83d8-ecf1-56eb-bf64-2d96b194f7d5 |s 43d3731c-db90-51b6-841a-7bc059eee45a |t 0 |