Managing the brand-association base: exploring facets of strategic brand management from the imaginary organization perspective : based on a semiotic study on the ASSESS CD-ROM by American Skandia
محفوظ في:
| OCLC: | 51449136 |
|---|---|
| المؤلف الرئيسي: | |
| اللغة: | English |
| منشور في: |
2000.
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| التنسيق: | أطروحة Monograph Note that CRL will digitize material from the collection when copyright allows. |
| LEADER | 01096nam a22002657a 4500 | ||
|---|---|---|---|
| 001 | in00005710291 | ||
| 003 | OCoLC | ||
| 005 | 20030115091828.0 | ||
| 008 | 030115s2000 sw 000 0 eng d | ||
| 035 | |a (OCoLC)51449136 | ||
| 040 | |a CRL |c CRL | ||
| 049 | |a CRLL | ||
| 099 | |a P-00080910 | ||
| 100 | 1 | |a Uggla, Henrik. | |
| 245 | 1 | 0 | |a Managing the brand-association base: exploring facets of strategic brand management from the imaginary organization perspective : |b based on a semiotic study on the ASSESS CD-ROM by American Skandia / |c Henrik Uggla. |
| 260 | |c 2000. | ||
| 300 | |a 263 p. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a unmediated |b n |2 rdamedia. | ||
| 338 | |a volume |b nc |2 rdacarrier. | ||
| 502 | |a Thesis (doctoral)--Sweden, 2000. | ||
| 907 | |a .b16571241 |b 12-06-21 |c 01-15-03 | ||
| 998 | |a diss |b 01-15-03 |c m |d - |e - |f eng |g sw |h 0 |i 1 | ||
| 999 | f | f | |i 36b65de6-1880-5163-b51e-b3d55622ab42 |s 0fbe637c-798f-5a95-a158-c581b40b89c9 |t 0 |