Managing the brand-association base: exploring facets of strategic brand management from the imaginary organization perspective : based on a semiotic study on the ASSESS CD-ROM by American Skandia
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| OCLC: | 51449136 |
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| Main Author: | |
| Language: | English |
| Published: |
2000.
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| Format: | Thesis Monograph Note that CRL will digitize material from the collection when copyright allows. |