Uggla, H. (2000). Managing the brand-association base: exploring facets of strategic brand management from the imaginary organization perspective: Based on a semiotic study on the ASSESS CD-ROM by American Skandia.
Chicago Style (17th ed.) CitationUggla, Henrik. Managing the Brand-association Base: Exploring Facets of Strategic Brand Management from the Imaginary Organization Perspective: Based on a Semiotic Study on the ASSESS CD-ROM by American Skandia. 2000.
MLA (8th ed.) CitationUggla, Henrik. Managing the Brand-association Base: Exploring Facets of Strategic Brand Management from the Imaginary Organization Perspective: Based on a Semiotic Study on the ASSESS CD-ROM by American Skandia. 2000.
Warning: These citations may not always be 100% accurate.