Segmenting shoppers on their behaviour /

Consumer behavior study in retail store conducted at Ahmedabad, India.

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Dettagli Bibliografici
OCLC:60451432
Autore principale: Sinha, Piyush Kumar
Ente Autore: Indian Institute of Management, Ahmedabad
Lingua:English
Pubblicazione: Ahmedabad : Indian Institute of Management, 2002.
Serie:Working paper (Indian Institute of Management, Ahmedabad) ; W.P. no. 2002-10-06.
Soggetti:
Consumer behavior > India > Ahmedābād.
Consumers > India > Ahmedābād > Attitudes.
Stores, Retail > India > Ahmedābād.
Natura:

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