Segmenting shoppers on their behaviour /

Consumer behavior study in retail store conducted at Ahmedabad, India.

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Bibliographische Detailangaben
OCLC:60451432
1. Verfasser: Sinha, Piyush Kumar
Körperschaft: Indian Institute of Management, Ahmedabad
Sprache:English
Veröffentlicht: Ahmedabad : Indian Institute of Management, 2002.
Schriftenreihe:Working paper (Indian Institute of Management, Ahmedabad) ; W.P. no. 2002-10-06.
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