Journal of marketing.

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Bibliographic Details
OCLC:1782320
Corporate Authors: American Marketing Association, American Marketing Society, National Association of Marketing Teachers
Language:English
Published: [New York] American Marketing Association.
Subjects:
Format:

Serial

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Description
Published:v. 1- July 1936-
Item Description:Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Physical Description:v. ill. 26 cm.
Also issued online.
Publication Frequency:Quarterly.
ISSN:0022-2429
0193-1806
0190-9509
Related Items:Formed by the union of: American marketing journal and: National marketing review.
Finding Aid:Vols. 1-10, July 1936-Apr. 1946, with v. 11 (issued as v. 11, no. 3, pt. 2); Vols. 26-30, Jan. 1962-Oct. 1966. 1 v. 28 cm.