Marketingkommunikation in der Investitionsgüterindustrie : konzeptionelle Überlegungen und Ergebnisse einer empirischen Studie

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Bibliographic Details
OCLC:50705880
Main Author: Weis, Hans Christian
Corporate Author: Rheinisch-Westfälische Technische Hochschule Aachen
Language:German
Published: Germany : Rheinisch-Westfälische Technische Hochschule Aachen, c1983.
Subjects:
Communication in marketing > Germany (West)
Communication in marketing > Germany (West) > Case studies.
Advertising > Germany (West)
Industrial equipment industry > Germany (West)
Format:

Thesis Monograph

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