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  1. 1
    by Lehmann, Axel, 1959-
    Published 1989
    St. Gallen : Institut für Versicherungswirtschaft an der Hochschule St. Gallen, c1989.
    xii, 365 p. : ill. ; 23 cm.
    Subjects: “...Service industries Marketing....”
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  2. 2
    by Praxmarer, Marc A.
    Published 1993
    Bern : P. Haupt, c1993.
    363 p. : ill. ; 23 cm.
    Subjects: “...Financial services industry Switzerland....”
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