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  1. 1
    by Thies, Gerhard
    Published 1976
    Berlin ; New York : de Gruyter, 1976.
    149 p. ; 23 cm.
    “...Marketing-Management ;...”
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  2. 2
    by Boesch, Markus
    Published 1989
    St. Gallen : Verlag Thexis AG, c19891989.
    iv, 249 p. : ill. ; 24 cm.
    “...Schriftenreihe "Marketing Management" ;...”
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  3. 3
    by Pabst, Oliver
    Published 1993
    St. Gallen : Verl. Thexis, 1993.
    VII, 246, XIX, p. : ill. ; 24 cm.
    “...FAH-Schriftenreihe Marketing-Management ;...”
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  4. 4
    by Engelhardt, Tobias-Markus
    Published 1990
    St. Gallen : Verl. Thexis, 1990.
    XXIV, 430 S : graph. Darst.
    “...FAH-Schriftenreihe Marketing-Management ;...”
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