Segmenting shoppers on their behaviour /

Consumer behavior study in retail store conducted at Ahmedabad, India.

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Detalles Bibliográficos
OCLC:60451432
Autor principal: Sinha, Piyush Kumar
Autor Corporativo: Indian Institute of Management, Ahmedabad
Lenguaje:English
Publicado: Ahmedabad : Indian Institute of Management, 2002.
Colección:Working paper (Indian Institute of Management, Ahmedabad) ; W.P. no. 2002-10-06.
Materias:
Consumer behavior > India > Ahmedābād.
Consumers > India > Ahmedābād > Attitudes.
Stores, Retail > India > Ahmedābād.
Formato:

Monograph Microform

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FICHE 2002

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