Stora tidningsföretags strategier för konjunkturanpassning /

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Bibliographic Details
OCLC:43095990
Main Author: Melesko, Stefan, 1943-
Corporate Author: Göteborgs universitet
Language:Swedish
Published: Göteborg : Informations- och massmediegruppen, Handelshögskolan vid Göteborgs universitet, [1999]
Series:Skrifter (Informations- och massmediegruppen) ; Nr. 9.
Subjects:
Periodicals > Publishing > Economic aspects > Sweden.
Advertising, Newspaper > Sweden.
Advertising, Magazine > Sweden.
Reclame.
Conjunctuur.
Format:

Thesis Monograph

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