Werbung für Werbung : individuelle semantische und syntaktische Charakteristika interner Marketingkommunikation

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Bibliographic Details
OCLC:40748861
Main Author: Kalka, Jochen, 1964-
Corporate Author: Universität Tübingen
Language:German
Published: Germany : Universität Tübingen, 1995.
Subjects:
Applied linguistics > Germany.
Communication in marketing > Germany.
Advertising > Language.
Discourse analysis.
Reclame-industrie.
Bedrijfsleven.
Taalgebruik.
4.415.
Format:

Thesis Monograph

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