Segmenting shoppers on their behaviour /

Consumer behavior study in retail store conducted at Ahmedabad, India.

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Bibliographic Details
OCLC:60451432
Main Author: Sinha, Piyush Kumar
Corporate Author: Indian Institute of Management, Ahmedabad
Language:English
Published: Ahmedabad : Indian Institute of Management, 2002.
Series:Working paper (Indian Institute of Management, Ahmedabad) ; W.P. no. 2002-10-06.
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Monograph Microform

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FICHE 2002

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