1. 1
   Advertising; a practical presentation of the principles underlying the planning of successful advertising campaigns and the preparation of advertising copy

   by Tipper, Harry
   Published 1916

   New York, Alexander Hamilton Institute [c1916]

   464 p. illus.

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2. 2
   Advertising, its principles and practice

   by Tipper, Harry
   Published 1915

   New York City, The Ronald Press Co., 1915.

   xi, 575 p. illus. (incl. forms) col. plates. 24 cm.

   Also issued online.

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