1. 1
   Advertising; a practical presentation of the principles underlying the planning of successful advertising campaigns and the preparation of advertising copy

   by Tipper, Harry
   Published 1916

   New York, Alexander Hamilton Institute [c1916]

   464 p. illus.

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2. 2
   Advertising campaigns

   by Martin, Mac, 1880-1958
   Published 1917

   New York : Alexander Hamilton Institute, [c1917]

   xvii, 327 p. : diagrs. ; 20 cm.

   Also issued online.

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