The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking

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Bibliographic Details
OCLC:786175859
Main Author: Storbacka, Kaj
Corporate Author: Svenska handelshögskolan (Helsinki, Finland)
Language:English
Published: Helsingfors : Swedish School of Economics and Business Administration, 1994.
Series:Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; nr. 55.
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Online Resource:Center for Research Libraries
Related Items:Print version: nature of customer relationship profitability.
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Thesis Monograph Online Resource