Children's influence in family decision making : a study of yielding, consumer learning, and consumer socialization

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Bibliographic Details
OCLC:40628585
Main Author: Ekström, Karin M.
Corporate Author: Göteborgs universitet
Language:English
Published: [Göteborg : BAS], c1995.
Subjects:
Advertising and children > Sweden > Case studies.
Advertising and children > United States > Case studies.
Child consumers > Sweden > Case studies.
Child consumers > United States > Case studies.
Format:

Thesis Monograph

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