On the determination of advertising effectiveness : an empirical study of the German cigarette market

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Bibliographic Details
OCLC:13304444
Main Author: Reuijl, Jan C.
Corporate Author: Rijksuniversiteit te Groningen
Language:English
Published: Leiden : H.E. Stenfert Kroese, 1982.
Subjects:
Advertising > Cigarettes > Germany (West)
Cigarette industry > Germany (West)
Advertising.
Industrial concentration.
Reclame.
Sigaretten.
Binnenlandse markt.
Format:

Thesis Monograph

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