Strategic market positioning in the construction industry : model for evaluating mobility and diversification

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Bibliographic Details
OCLC:378634259
Main Author: Teo, Ai Lin Evelyn
Corporate Author: University of New South Wales
Language:English
Published: 1997.
Subjects:
Construction industry > Australia > New South Wales > Marketing.
Positioning (Advertising)
Format:

Thesis Software Monograph

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