The nature of customer relationship profitability : analysis of relationships and customer bases in retail banking

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Bibliographic Details
OCLC:34079890
Main Author: Storbacka, Kaj
Corporate Author: Svenska handelshögskolan (Helsinki, Finland)
Language:English
Published: Helsingfors : Swedish School of Economics and Business Administration, 1994.
Series:Ekonomi och samhälle (Svenska handelshögskolan (Helsinki, Finland)) ; nr. 55.
Subjects:
Related Items:Online version: nature of customer relationship profitability.
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Thesis Monograph

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Description Local Call Number Status
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