On the determination of advertising effectiveness : an empirical study of the German cigarette market
Saved in:
OCLC: | 13304444 |
---|---|
Main Author: | |
Corporate Author: | |
Language: | English |
Published: |
Leiden :
H.E. Stenfert Kroese,
1982.
|
Subjects: | |
Format: | Thesis Monograph Note that CRL will digitize material from the collection when copyright allows. |