Segmentierungsstrategien für den Europäischen Markt : die Konzeption segmentorientierter Marketingstrategien mittelständischer Investitionsgüterhersteller für den EG-Binnenmarkt

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Bibliographic Details
OCLC:30051937
Main Author: Langner, Heike
Corporate Author: Freie Universität Berlin
Language:German
Published: 1991.
Subjects:
Market segmentation > European Economic Community countries.
Marketing > European Economic Community countries.
Strategic planning > European Economic Community countries.
Format:

Thesis Monograph Microform

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