Les annonces préalables de nouveaux produits : effets, caractéristiques et déterminants

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Bibliographic Details
OCLC:85837958
Main Author: Manceau, Delphine
Corporate Author: Ecole des hautes études commerciales (France)
Language:French
Published: Grenoble : A.N.R.T. Université Pierre Mendès France Grenoble 2, 1996.
Subjects:
impact of new product pre-announcements on the market.
Format:

Thesis Monograph Microform

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