APA-Zitierstil (7. Ausg.)

Brewster, A. J., Palmer, H. H., & Ingraham, R. G. (1947). Introduction to advertising (5th ed.). McGraw-Hill Book Company.

Chicago-Zitierstil (17. Ausg.)

Brewster, Arthur Judson, Herbert Hall Palmer, und Robert George Ingraham. Introduction to Advertising. 5th ed. New York: McGraw-Hill Book Company, 1947.

MLA-Zitierstil (8. Ausg.)

Brewster, Arthur Judson, et al. Introduction to Advertising. 5th ed. McGraw-Hill Book Company, 1947.