On the determination of advertising effectiveness : an empirical study of the German cigarette market
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| OCLC: | 13304444 |
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| 企业作者: | |
| 语言: | English |
| 出版: |
Leiden :
H.E. Stenfert Kroese,
1982.
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| 主题: | |
| 格式: | Thesis Monograph Note that CRL will digitize material from the collection when copyright allows. |